Remote - Head of Marketing (Up to 2.500 USD)

1. INTRODUCTION

a. About Fetch:

Our mission is to offer Vietnam’s most talented technologists a platform to connect with some of the world’s leading tech companies and build their expertise on a global scale. Over 4 years, Fetch has built a good reputation and is trusted by many Vietnamese and foreign companies; And Fetch will continue its good work to bridge the divide between the World and the Vietnam Tech sector.

b. About Client:

Company is a decentralized, multi-chain structured-products protocol whose latest goal (V4) is to develop RFQ architecture which will form the backbone of a wide range of options products, across different protocols. 

2. RESPONSIBILITIES

As Head of Marketing, you will own company’s global marketing strategy and execution. You will build and lead a high-impact marketing team, craft the company brand narrative, and drive adoption through data-driven growth initiatives. This senior role requires a blend of creativity, analytical rigor, deep understanding of Web3 culture, and experience in bringing structured financial products to market.

Brand & Narrative Leadership

• Define and evolve company’s brand positioning across DeFi, institutions, and retail.
• Drive storytelling around structured products, options, and AI-driven DeFi innovation.
• Ensure consistent voice across all platforms: website, socials, content, events, and partnerships.

Growth & Campaign Execution

• Design and execute multi-channel campaigns (Twitter/X, Discord, Telegram, PR, influencers, KOLs).
• Oversee product launches (e.g. vaults, incentives, V4 features) with full GTM strategies.
• Manage budgets for paid campaigns, community incentives, and growth experiments.

Community & Ecosystem Development

• Scale company’s community presence, ensuring high engagement across regions.
• Work closely with BD to co-market partnerships, CEX listings, and integrations.
• Build KOL and influencer programs to amplify reach globally.

Data-Driven Marketing

• Implement growth analytics and attribution frameworks to measure campaign ROI.
• Use data insights to refine messaging, targeting, and funnel optimization.
• Report performance metrics directly to the leadership team.

Team Leadership

• Recruit, mentor, and manage a team spanning content, social, design, and community.
• Align cross-functionally with Product, Engineering, and Partnerships.

3. REQUIREMENT

• 7+ years in marketing, with at least 3 in crypto/DeFi/fintech.
• Proven track record of leading growth at a protocol, exchange, or structured product platform.
• Deep understanding of DeFi primitives: options, AMMs, vaults, yield farming.
• Strong network with KOLs, media, and partners in the crypto ecosystem.
• Hands-on experience with both institutional and retail marketing strategies.
• Data-driven mindset with comfort in analytics tools and attribution models.
• Excellent written and verbal communication skills, with storytelling ability.
• Good English communication skills

Preferred

• Prior experience scaling a DeFi protocol from mid-stage to global recognition.
• Exposure to Asian and Western crypto markets, with ability to tailor messaging.
• Familiarity with AI-enhanced marketing tools and growth experimentation.
• Active presence in Web3 communities, conferences, and thought-leadership platforms.

4. WHY YOU‘LL LOVE WORKING HERE

• Dive into the dynamic worlds of web3/blockchain
• Fully remote, work from anywhere with good internet. We care about output, not hours.
• You'll have the freedom to explore cutting-edge technologies and drive real change.
• Design and ship options-based products from scratch
• Learn from experienced DeFi builders and options experts

5. WORKING HOURS & LOCATION

• Working hours: From 9 AM - 6 PM, Monday to Friday.
• Location: Fully remote